Seiko and the IAAF today announced the renewal of their long-standing partnership for a further 10 years, until the end of 2029.

Seiko will provide its state-of-the-art timing and measurement services to all 37 World Athletics Series events during the period, including five World Athletics Championships.

It all started at the 1985 World Indoor Games in Paris when Seiko was chosen to provide the timing and distance measurement services. Over the subsequent 34 years, Seiko has served at 184 IAAF events, including 15 World Championships, and is now finalising its plans for the 2019 edition in Doha this September.

Sieko CEO Shinji Hattori and IAAF President Sebastian Coe in Yokohama (Roger Sedres) © Copyright