IAAF UNVEILS NEW NAME AND LOGO
The IAAF Council approved the global governing body’s new name and logo at the 217th IAAF
Council Meeting which concluded today (8) in Monaco.
The new name, ‘World Athletics’, builds upon the organisation's restructuring and governance
reform agenda of the past four years to represent a modern, more creative and positive face for
the sport. The new brand, Council agreed, makes the sport more accessible to a wider audience
while giving the global governing body the opportunity to more clearly communicate its mission as
the leader of the world’s most participatory sport.
“The IAAF name has been in existence for over 100 years, but it has little understanding or
relevance to those outside of athletics," said IAAF CEO Jon Ridgeon. "The new identity creates a
symbol that can stand alone and work with partners and events."
The new brand identity will begin its rollout in October after the IAAF World Athletics
Championships Doha 2019 and following Congress’s approval of the change to the Federation’s