WORLD ATHLETICS AND INFRONT ANNOUNCE NEW MEDIA RIGHTS AGREEMENT
World Athletics and Infront, a Wanda Sports Group company, have reached a new agreement for the international media rights to the World Athletics Indoor Tour until the end of the 2023 season.
The exclusive collaboration means Infront will be responsible for sourcing international broadcasters for the World Athletics Indoor Tour Gold meetings for the next three years.
The broadcast package for 2021 will include six meetings, beginning in Karlsruhe, Germany on 29 January, and followed by Boston, USA; Lievin, France; New York, USA; Torun, Poland and Madrid, Spain.
The collaboration builds on Infront’s 10-year exclusive international media rights agreement for the World Athletics Continental Tour and five-year international media rights agreement for the Wanda Diamond League from 2025, both signed in September 2019.
The terms of this agreement are very similar to those put in place for the World Athletics Continental Tour Gold series, which was launched successfully this year, despite the challenges caused by the coronavirus pandemic.
World Athletics president Sebastian Coe said this agreement was an important step in the growth of the indoor tour.